Aimia employees donate their data analysis skills to help local not-for-profits this weekend

Employees have less than 24 hours to sift through reams of data to help the United Way, Art Gallery of Ontario & Engineers Without Borders improve the impact of their programs

MONTREAL, Oct. 29, 2013 /CNW Telbec/ - Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.  With the help of some students from the Rotman School of Management, Aimia employees will have less than 24 hours to provide actionable insights to Engineers Without Borders Canada, United Way Toronto, United Way Centraide Canada and the education programs at the Art Gallery of Ontario's Weston Family Learning Centre.

Overview of itinerary:

Friday, November 1, 2013

6:00pm - 7:00pm  
7:00pm - 9:00pm 
Kick-off / Opening remarks
Vince Timpano, President and Chief Executive Officer, Canada, Aimia
Susan Doniz, Global Chief Information Officer, Aimia
Susan McIsaac, President and Chief Executive Officer of United Way Toronto
Dan Clement, Senior Vice President, United Way Centraide Canada
Matthew Teitelbaum, Michael and Sonja Koerner Director and Chief Executive Officer, Art Gallery of Ontario
Alexandra Conliffe, Vice President Operations, Engineers Without Borders Canada
Breakout sessions with 4 core teams to support each charity - huddle and strategize for the next day, as well as socialize to get to know each other

Saturday, November 2

9:00am  Teams assemble and start diving into data - analyzing and problem solving
11:30am   Teams break for words of encouragement from a colleague in the UK who led a similar data analysis volunteer event last year
12:00pm   Lunch and a check-in with the teams
10:00pm   Teams wrap up for the night

Sunday - November 3

9:00am  Teams reconvene to finalize their presentations of their results
10:00am  Each team presents their findings and recommendations for each of the charities for approx. 20 minutes each
  Closing remarks by Kevin O'Brien, Chief Commercial Officer, Aeroplan
12:00pm  Event wraps up
Location:  MaRS Collaboration Centre, The MaRS Centre, South Tower, ROOM CR2 & CR3, 101 College Street, Toronto.

Various executives from Aimia and each of the charitable organizations will be dropping in throughout the weekend. Members of the media interested in visiting the event can contact JoAnne Hayes at

For live updates be sure to follow us on Twitter at @AimiaInc, hashtag #AimiaEvents.

About Aimia in Canada

Aimia, a global leader in loyalty management, has unique capabilities and proven expertise in delivering proprietary loyalty services, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. In Canada, Aimia owns and operates Aeroplan, Canada's premier coalition loyalty program, as well as a proprietary loyalty division that designs, launches and operates new client programs. Aimia also offers world-class data analytics through its Intelligent Shoppers Solutions suite of tools and has a minority position in Cardlytics, a pioneer of transaction-driven marketing in banking.   For more information, please visit:


For further information:

please contact:

JoAnne Hayes